The new arabic release catching everyone’s attention in Men’s Perfumery
If you are a fan of Arabic fragrances, the name Khamrah is probably more than familiar to you. It has been one of the biggest global phenomena in recent years, taking social media by storm thanks to its sweet, boozy, and cozy scent profile.
However, Lattafa has just made a completely unexpected move for 2026, transforming its signature DNA into something entirely new, fresh, and perfect for everyday wear: Khamrah Waha.
Unlike its predecessors, which truly shine in cold weather and winter nights, this new release was born under a fascinating concept: to be a true oasis of elegant freshness for warmer days.
The secret behind the scent: A European Mastermind in the middle east
What is really causing a stir in the international fragrance community isn’t just the name, but the mastermind behind the bottle. Lattafa has trusted this creation to Jordi Fernández, a renowned Spanish perfumista famous for designing scents for some of the most exclusive and expensive luxury niche houses in Europe.
Fernández has achieved a masterful balance: taking the raw power, mystique, and long-lasting performance that define Arabic perfumes, and blending them with the clean, crisp, and vibrant freshness of the Mediterranean.
What does Khamrah Waha smell like?
Forget about heavy, cloying notes. Khamrah Waha opens with a blast of chilled gin and zesty energy, driven by top notes of yuzu, bergamot, spicy ginger, and juniper.
As it settles, the fragrance evolves into a truly addictive and sophisticated heart featuring notes of iris, cucumber, and a striking sea salt accord. Finally, the magic of Arabic longevity kicks in at the base with modern woods (Akigalawood), vanilla, and musk, ensuring that this crisp freshness stays with you for hours—even through the hottest summer days. It is an aquatic, mineral, and deeply masculine composition.
Get it before anyone else at Shoppex
As an incredibly recent and highly anticipated release, the first batches are bound to fly off the shelves, making them rare collector's items.
The good news is that you don't have to wait months to smell like the biggest trend of the year. Khamrah is already available on our Shoppex retail site, guaranteeing you a 100% original bottle imported directly for you.
If you are looking for a fragrance with real character, great projection, and the stamina to beat the heat while making sure no one else around you smells quite like you, this is the perfect time to add it to your collection.
[Click here to shop Khamrah Waha at Shoppex before our launch stock runs out!]